M/E/A Gets Toshiba Mobile Computer Job

LOS ANGELES After staging a review for what it said was a $10-15 million creative and media account for its digital products division, Toshiba America Information Systems has instead assigned a project to one contender and awarded additional business to a roster shop that did not participate in the search, a client representative confirmed.

Independent Matthews/Evans/Albertazzi in San Diego, which had been a finalist in the review, will handle advertising for a new mobile computing product expected to launch in the third quarter of this year. Austin, Texas-based independent nFusion Group, which has handled marketing strategy, consulting and e-commerce systems design for the Irvine, Calif., client and was not part of the review, will handle direct marketing, interactive and creative development.

“As we got more into the pitch and met with agencies, we realized more and more that we had some very specific needs,” said the client rep, who would not detail those requirements.

Billings for the assignments were undisclosed.

The other finalists in the review were Interpublic Group’s McCann-Erickson and WPP’s J. Walter Thompson, both in Los Angeles, and independent Ayzenberg Group in Pasadena, Calif.

IPG’s Temerlin McClain in Irving, Texas, last handled advertising for Toshiba computers, but that relationship ended approximately a year ago. In September, Toshiba restructured operations to form its digital-products division, which includes gear like notebook PCs and PDAs.