MD&C Milks TV for Guida’s Dairy

BOSTON McLaughlin, DelVecchio & Casey has launched a TV campaign for Guida’s Dairy focusing on its core milk products, with particular emphasis on the client’s Super Solo flavored milks.

Two new TV spots for the client in New Britain, Conn., recently lauchned and are set to run in markets such as New Haven and Hartford, Conn., and Springfield, Mass., through December.

The light-hearted effort focuses on category staples such as quality and freshness while underscoring the fact that Guida’s, one of the region’s largest and oldest independent dairies, having been established in 1886, is introducing new products into the marketplace.