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NEW YORK MDC Partners has tapped former Ogilvy Internet specialist Brandon Berger to serve as its first director of digital innovation.
In his new role, Berger is tasked with scouting potential digital ad investments for the company, which holds stakes in Crispin Porter + Bogusky, Kirshenbaum Bond + Partners and Cliff Freeman and Partners.
“Digital is at the core to the future DNA of all marketing communication,” Berger said. “We need as a holding company to be involved with companies that are embracing it.”
His
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