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BOSTON McCabe Duval + Associates said it has launched a campaign touting redshopper.com’s new Local ThunderSM platform.
Efforts from the Portland, Maine-based agency use the line “It’s coming” and take the form of print ads running in media-industry magazines, as well as a logo, stationery and postcards. The work prominently features stark photography of lightning in a black sky and copy that positions the product as “The online profit center for local media.”
“The compelling visuals provided an attention-getting way to reach potential clients,” said client marketing manager Jennifer Van Der Werf.
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