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McRae Communications in Atlanta has hired three new executives: Traci Edwards as media planner/buyer; Jonathan Serebrin as account coordinator for advertising and digital media; and Cyndi Bright as senior accountant. Edwards previously represented The Home Depot at Initiative Media, and American Suzuki and YKK at Freebairn & Company. Serebrin graduated from the University of Miami, where he was part of the athletic department’s marketing. Bright was previously assistant vice president in the account department for Credit Suisse First Boston Limited in the Bahamas.
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