BOSTON Independent McKinney has added Sherwin-Williams’ creative and media planning following a review, the agency said today.
The process, led by consultancy Hasan + Co. in Raleigh, N.C., came down to McKinney in Durham, N.C., and Interpublic Group’s Carmichael Lynch in Minneapolis. A third shop, GSD&M Idea City in Austin, Texas, owned by Omnicom Group, also reached the finals, but withdrew last month to pursue The Home Depot, which views Sherwin-Williams as a conflict.
Cleveland-based Sherwin-Williams last year spent more than $40 million in measured media advertising its stores, according to Nielsen Monitor-Plus.
Wyse Advertising in Cleveland had handled the business since 1998, but did not participate in the review. Media buying remains in-house.
McKinney president Jeff Jones said that agency and client would now “work to reinvent this truly iconic American brand for future growth and prove its expertise in the marketplace.”
Sherwin-Williams has some 3,000 locations in the U.S., Canada and Latin America that sell paint, wall covering and related products. “Ask Sherwin-Williams” has been its longtime advertising theme.