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Lexmark International is set to hear presentations from three agencies about its $10-15 million ad account, sources said.
Contenders are McKinney & Silver in Raleigh, N.C.,LB Works in Chicago and Fallon in New York, sources said. It was unknown if incumbent Ocean Group in New York was participating in the review.
Shop officials either could not be reached or declined comment.
The review is being led by Roger Rydell, the Lexington, Ky., company’s vice president of corporate communications, and Lee Hester, who was pro moted to manager of corporate advertising and identity in March, sources said.
Rydell would not confirm an agen-cy search, saying only that Ocean Group remained the company’s shop.
Ocean Group absorbed the ac-count in September 2001 after Lexmark’s previous shop, Warwick Baker O’Neill, shut down.
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