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By Nora FitzGerald
WASHINGTON, D.C.–Carolina Power & Light has ended its 25-year relationship with McKinney & Silver, Raleigh, N.C., and is placing its $3 million account in review.
M&S president Don Maurer said that the agency and the utility ‘mutually agreed to part ways’ when a new regime was installed. CP&L has a new president, Bill Kavanaugh, and a new marketing director, Nancy Temple. They could not be reached for comment last week.
CP&L manager of customer communications Steve Volstad confirmed the company is in the preliminary stages of a review.
‘We thought it was the right time for a change,’ he said.
‘We do some work with Cranford Johnson Robinson Woods,’ Volstad added.
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