McKinney Transforms Bath Towels Into Topography

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David Baldwin’s fascination with exotic landscapes and distant locales resurfaces in McKinney & Silver’s upcoming campaign for Royal Velvet bath linens.

Instead of the outer reaches of Africa, so familiar in his work for Audi cars, Baldwin—McKinney’s executive creative director—unexpectedly creates “lush,” “deep” and “vast” natural panoramas using the folds of varicolor towels.

In the Raleigh, N.C., agency’s latest Royal Velvet print advertising, “Deep” registers as the windswept waves of a blue ocean at sunset. “Lush” captures the emerald green of new grass and rolling hills.



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