McKinney & Silver’s Don Maurer Dies in Auto Accident

Don Maurer, president and chief executive officer of McKinney & Silver, died Saturday, Oct. 20 in a single-car automobile accident in Raleigh, N.C. He was 47.

Maurer joined the Raleigh, North Carolina-based agency in 1996 as a group account director. One year later, Maurer was named to the top position as only the third CEO in the agency’s 28-year history.

“Don Maurer’s passion for McKinney & Silver was limitless,” said Cameron McNaughton, senior vice president and director of client services. “He leaves a legacy of great love for his staff and total devotion to our clients. Our thoughts and prayers are with his family.”

Maurer’s career in advertising has included senior management positions on both the client and agency sides of the business. He began his career at J. Walter Thompson, managed key accounts at BBDO Worldwide- including Lever, Polaroid and Scott Paper, and has been director of client services at both Margeotes Fertitta & Weiss and The Mullen Agency.

He then moved to The Timberland Company as senior vice president of worldwide marketing (one of his key clients) when the CEO and COO asked him to build a new worldwide organization.

Maurer is best known in the advertising industry for leading McKinney & Silver through a tumultuous five-year merger and acquisition period which resulted in the bankruptcy of its parent company, marchFIRST. Through all of the change, McKinney & Silver remained in tact and focused on leading its clients’ brands. As a result, McKinney & Silver was successfully sold to Paris-based Havas Advertising.

Maurer is survived by his daughters, Rachael, 19, and Sarah, 17; his parents Marilyn and Jerry Maurer of Miami, Florida; a sister, Linda and a brother, William.

A memorial service will be held Tuesday, Oct. 23 at 2 pm in Raleigh at North Raleigh Funeral Home. Memorial contributions may be made to the Don S. Maurer Advertising Scholarship Fund, care of McKinney & Silver, 333 Corporate Plaza, Raleigh, North Carolina 27601.