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DALLAS McKinney + Silver has launched an $80 million campaign for Travelocity involving a gnome who is stolen from his owner and sent on a travel adventure, the client confirmed.
The effort is the first from the Raleigh, N.C.-based Havas shop, which in October won what was then a $30 million account.
In the new campaign, the Roaming Gnome, a two-foot-tall character with a red hat, long white beard and blue coat, writes to his owner about his cliff diving in Mexico, winter skiing, cheese eating in Quebec and flying.
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