McKinney Contends for Nasdaq

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McKinney & Silver is one of seven contenders bidding for Nasdaq’s marketing account.

The Raleigh, N.C., agency joins a list of blue-chip contenders including Arnold in Boston, The Richards Group in Dallas and Grey, J. Walter Thompson and Young & Rubicam, all in New York.

McKinney chief executive officer Don Maurer has been overseeing new business duties at the agency since the departure of Hasan Ramusevic last March.

Sources said incumbent Messner Vetere Berger McNamee Schmet-terer/Euro RSCG, which has held the account since 1989, will defend.

The business, estimated at $30 million, covers creative and media buying duties.

The search is being handled by Chappaqua, N.Y-based









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