Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
By David Gianatasio
BOSTON–McKay Fried & Partners here is expected this week to finalize an advertising contract with Merriam-Webster, agency officials said.
Adding the account of the Springfield, Mass.-based reference book publisher is significant because it will give the 25-person shop a national showcase account, said creative director Marvin Fried.
‘It’s where we want to be, . . . going after more visible (client) names,’ Fried said.
The agency caught the publisher’s attention some weeks ago through a direct mail solicitation, Fried said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in