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Is theft the ultimate compliment for an outdoor ad? If so, Core in St. Louis can feel honored by the response to its latest work for the St. Louis Post-Dispatch newspaper.
Police were put on special alert last week after vandals did some damage while trying to steal the ads from bus shelters. But Mark McGwire, not Core’s creatives, should probably take the credit. The ads, touting the paper’s coverage of McGwire’s home run quest, featured Post-Dispatch photos of the Cardinals’ slugger.
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