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NEW YORK Dentsu’s Mcgarrybowen has added the Viagra account following a review and will succeed incumbent McCann Erickson, which defended.
Pfizer today confirmed the selection of the New York-based shop.
Last year, Pfizer spent $123 million on measured media for Viagra, and $66 million during the first seven months of 2009.
New York-based McCann, a unit of Interpublic Group, had fashioned ads for the male impotency remedy since 2004.
Viagra becomes mcgarrybowen’s second Pfizer brand, after Chantix, a smoking cessation drug.
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