BBDO executive Simon Pearce is the new president of mcgarrybowen New York. He will take over for Tom Sewell, who has been in that job since last May and will now handle innovation responsibilities at the agency.
Pearce also takes on the role of New York chief client officer at mcgarrybowen, a new position the agency wants to replicate in its offices in Chicago, London, Shanghai and Sao Paulo. At BBDO, Pearce was most recently evp, worldwide business lead with oversight of Omnicom's Hewlett Packard account. He starts on April 17.
"Chief client officer is a new title to us, and we want to deploy it more deeply at mcgarrybowen," said Brandon Cooke, global chief marketing officer. "It's really important to our DNA."
Sewell became president last year after the agency conducted an outside search to fill the job and chose the mcgarrybowen veteran instead. Joining the agency in 2008, he helped win Verizon's business and had most recently been executive managing director on the account. Drawing on his experience with Verizon, Sewell has now been asked to launch an innovation venture within mcgarrybowen that will tackle business and marketing problems through new technologies, the Dentsu Aegis agency said. His new title has yet to be determined.
Before BBDO, Pearce was managing director of Ogilvy & Mather, N.Y., where his tenure included New York account wins like IKEA, Gap and UPS. He's also held executive roles at McCann Erickson, Wieden+Kennedy, Young & Rubicam and Coca-Cola. During his agency career, Pearce worked on brands like American Express, Nike, Mars, Colgate-Palmolive, Time Warner Cable, Miller Coors, and Unilever.
Gordon Bowen, a mcgarrybowen founder and chief creative officer, remarked on Pearce's work for such companies. "In today's digital and global age, the landscape and bar for creating game-changing, scalable and breakthrough work for clients has become increasingly harder," he said, adding that Pearce has taken marketers to new heights in accomplishing those goals.