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NEW YORK Independent mcgarrybowen has parlayed a project into a slot on Walt Disney Parks & Resorts’ U.S. roster of agencies, alongside longtime lead shop Leo Burnett, the client confirmed.
Disney spends about $200 million in measured media annually to advertise its theme parks and resorts, according to Nielsen Monitor-Plus.
Mcgarrybowen’s previous project was a 2005 spot celebrating Disney’s 50 years in the theme park business. The New York agency will now handle brand initiatives and special projects for the Burbank, Calif.,
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