Mcgarrybowen, Gepetto Share Crayola Creative

CHICAGO Binney & Smith has ended its lead agency relationship with Leo Burnett here and shifted to working with three shops on a project basis for its Crayola brand, worth an estimated $10 million, according to a company representative.

The Easton, Pa.-based division of Hallmark has begun working with New York agencies mcgarrybowen, an independent, and WPP’s The Gepetto Group, as well as production house Pester Productions in Toronto, according to the rep. “We are not limiting our work to these three agencies, nor are they our agency of record,” she said.

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