Kraft Foods has added mcgarrybowen to its roster, handing it creative duties for salad dressing, mayonnaise and barbecue sauce, the client confirmed. Billings were not disclosed, but past spending on the brands has been in the $30-40 million range. IPG’s Foote Cone & Belding, Chicago, is the incumbent on dressing and barbecue sauce; WPP’s JWT, also Chicago, had handled the mayonnaise.
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