McGarry Bowen Overtakes Lowe

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Bruce Gordon, president of retail markets for Verizon Communications, said last week’s hiring of McGarry Bowen fits into his plans to tap the “best resources” and described the New York startup as the lead creative shop on the brand. The move relegates Lowe to secondary status on one of its largest accounts.

“It’s my responsibility at Verizon to make sure I can get all of the best resources brought to bear” on the business, said Gordon.

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