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ChoiceCom, a provider of telecommunications services in Texas, awarded its advertising account to McGarrah/Jessee after an informal review of undisclosed shops.
The Austin, Texas, shop succeeds Brothers & Co. of Tulsa, Okla., as agency of record for ChoiceCom, a joint venture of Central and South West Corp. here and ICG Communications in Englewood, Colo.
ChoiceCom’s director of media relations, Ray Perez, said the company invited five agencies from Texas and Colorado to attend a 1998 sales meeting and submit a proposal for an advertising program.
“McGarrah/Jessee met with us on a Friday and came back on Monday with suggestions for what they thought we needed to do,” said Perez.
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