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NEW YORK Tasked with finding an innovative way to launch McDonald’s Angus Third Pounder in the New York tri-state area for Latinos, advertising agency d exposito & partners opted for more flavor rather than a mouthful of words.
“Tangustoso,” the tagline for the bilingual campaign meaning “So tasty,” has been blanketing high-density Hispanic neighborhoods since launching three weeks ago with one-sheet “wild postings” and billboards. That’s in addition to the executions for Hispanic radio and the video-laden Web site, tangustoso.com.
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