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CHICAGO McDonald’s Corp. has signed a deal with Warner Home Video to have its spokescharacter, Ronald McDonald, star in a series of kid-targeted home videos, according to the companies.
The videos, which will be 30-minute, live-action shows featuring Ronald McDonald and a cast of kids, will be distributed worldwide in traditional video retail outlets. The first videos are expected in spring 2005.
“Ronald McDonald is a celebrity who connects with people of all ages and in all places,” said Jackie Woodward, vice president of global brand business at the Oak Brook, Ill.-based
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