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If you're a parent, you probably want to give your kids something better than what you had. That's exactly what a father does for his daughter in a new 60-second spot from Leo Burnett for McDonald's, promoting changes to its menu like the removal of artificial preservatives from the fast-food giant's chicken nuggets.
By using split screen and an acoustic version of Cyndi Lauper's "Time After Time," the ad tries to convey the emotional nature of McDonald's menu changes.
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