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CHICAGO Leo Burnett here shows a decidedly animated Ronald McDonald in a TV spot touting the fast-food chain’s active lifestyle menu, themed “It’s what I eat and what I do.”
The new ad from the Publicis Groupe agency, which will break in the U.S. on June 10, shows the clown encouraging kids to get up off the couch, eat well and participate in various activities such as biking, snowboarding and playing soccer. The spot also shows Ronald playing basketball with NBA superstar Yao Ming.
After
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