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DALLAS A high-definition image spot for McDonald’s called “Urban Golf” that begins running in U.S. movie theaters Wednesday was a joint effort of roster shop Moroch and Dallas production studio Frames, the companies said.
Troy Scillian, executive creative director for Dallas independent Moroch, said he wanted to convert the TV spot to one that would maintain its sharpness on a big screen, making it McDonald’s first HD theatrical ad. Most theatrical-release commercials are produced in standard definition, causing the image to appear grainy and undersized on movie screens, he said.
“We
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