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McDonald’s is reviewing its creative account for the New York region—one of its largest in the country—but is only considering roster agencies.
The region encompasses New York City, the lower Hudson Valley, New Jersey and a sliver of Connecticut. Arnold has handled the business—with revenue estimated at less than $2 million—for about a decade.
Review decision makers, including franchisee owners, met with a half-dozen roster shops before narrowing the field to Arnold and Moroch. The remaining contenders are now preparing for final presentations, with a decision expected next month.
Shops that participated in the earlier round included DDB, Leo Burnett, TBWA and GlobalHue.
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