McDonald’s Renews Olympic Games Sponsorship

CHICAGO McDonald’s Corp. has renewed its sponsorship of the Olympic Games for the next eight years, covering the summer games later this year in Greece through the yet-to-be awarded summer Olympics in 2012.

The deal, terms of which were not disclosed, allows the Oak Brook, Ill., company exclusive marketing rights in the restaurant and food service category. The company also is allowed to use the Olympic rings in global marketing efforts and gets exclusive sponsorship rights with Olympic teams around the world.

“McDonald’s has been a proud Olympic partner for nearly three decades because we believe in the spirit and ideals of the Games,” said Jim Cantalupo, McDonald’s chairman and chief executive officer in a statement. “As a global brand serving 47 million customers every day, we share the same core principles of teamwork, excellence and being the best that make the Olympic Games a model of excellence for the world.”

McDonald’s began working with the Olympics in 1968, when the company airlifted hamburgers to U.S. athletes in Grenoble, France. The company has been a sponsor of the past four Olympics. The next games are scheduled for this summer in Athens. McDonald’s will also sponsor the 2006 winter games in Torino, Italy; the 2008 summer games in Beijing, China; the 2010 winter games in Vancouver, B.C., Canada, and the 2012 summer games, the venue of which will be decided in summer 2005.