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CHICAGO McDonald’s chairman and chief executive officer Jim Cantalupo and other members of the fast-food chain’s senior management team said they plan a new approach to improving sales, marketing and brand loyalty.
“The world has changed. Our customers have changed. We have to change, too,” Cantalupo said today during a conference call with investors. “The new McDonald’s is focused on building sales at existing restaurants rather than on adding new restaurants.”
As a result of the planned changes, the Oak Brook, Ill.,
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