McDonald's, Milk Board Team on Happy Meal Promo

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The under-10 set may clamor for sodas with their burgers and fries. But if a new promotion is successful, they will get milk instead.

Within a week of promising to promote healthier eating, McDonald’s has partnered with the California Milk Processor Board to use its trademark “Got milk?” campaign, created by Goodby, Silverstein & Partners in San Francisco, to push milk instead of soft drinks with its Happy Meals.

The promotion is being rolled out as a three-month pilot project in Sacramento, Calif.



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