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DALLAS In an integrated campaign created by Moroch Partners, McDonald’s gives its “morning-impaired” customers an excuse to stop by for breakfast en route to work.
The campaign includes a commercial in English and a Spanish spot from Moroch Latino. Other elements include bilingual outdoor ads, point-of-purchase materials and Internet banner ads, radio, a Web site (www.mcmornings.com) and street-team activations with samples of the chain’s Premium Roast Coffee, the agency said.
The English-language commercial shows people awaking to an alarm clock that pursues them as they rush to get to work.
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