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NEW YORK — McDonald’s is planning a multi-media campaign to support the 25th anniversary of its All American High School Basketball game. The effort will be especially focused in the New York tri-state area. The game will be played in Madison Square Garden on April 4, 2002.
The campaign — expected to be McDonald’s largest in support of its prep roundball event — will include TV, radio and print. The fast-fooder also is planning in-store signage and such commemorative items as 25th anniversary cups honoring past participants.
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