McDonald's Finds 'Nemo' in Happy Meals

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CHICAGO As part of its ongoing marketing alliance with the Walt Disney Co., McDonald’s will promote the upcoming Finding Nemo movie with Happy Meal prizes and a contest involving its advertising.

Television spots touting the promotion will include the address for a hidden Web site. Viewers who log on to the Web site will be entered in a drawing for an all-expenses paid trip to Walt Disney World in Florida. Leo Burnett in Chicago created the advertising, breaking nationally May 30.

McDonald’s



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