McDonald's and Omnicom Refer to Their Dedicated Unit as an 'Agency of the Present'

Wendy Clark, Deborah Wahl stress collaboration

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On Monday, the first day of Advertising Week 2016, McDonald's chief marketing officer Deborah Wahl and DDB North America CEO Wendy Clark made it clear that they don't see Omnicom's unnamed, dedicated Chicago unit as an anomaly.

"We say 'agency of the future,'" Clark told the crowd at New York's Town Hall, "but I think it's actually the agency of the present." Clark added that this sort of approach is "where we all need to be."

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