RIO DE JANEIRO – In order to handle McDonald’s in Brazil, Fischer, Justus is forming a new agency, temporarily called Taterka/FJ, with the advertising/film/TV director Dorain Taterka. Sources said the agency is handling about $10 million of the $15-million McDonald’s account in Brazil. DPZ here handles the rest of the account.
Copyright Adweek L.P. (1993)
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