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BOSTON Fidelity Investments and ex-Beatle Paul McCartney will partner on a campaign via Havas’ Arnold.
A spot with McCartney breaks on Thursday during the first half of ABC’s coverage of the game between the New England Patriots and the Oakland Raiders of the National Football League.
“Generations have grown up with Paul McCartney,” said Robert Reynolds, vice chairman and CEO of Boston-based Fidelity, in a statement. “People continue to be inspired by how he approaches life with confidence, innovation and a long-term view.
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