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Incite Magazines Trying to Quash Stereotype of the Typical Player
SAN FRANCISCO–McCann-Erickson/A&L is trying to reach out to the untapped pool of casual computer and video game players in its $5-6 million launch campaign for Incite magazines.
It is the agency’s first work since its formation through the merger of McCann and Anderson & Lembke’s San Francisco offices this summer. A trio of national TV ads broke last week, and outdoor work will be unveiled in New York and San Francisco on Nov.
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