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McCann Worldgroup is launching a new Marketing Sciences practice that will incorporate marketing performance analytics and market intelligence into all the work produced by Worldgroup companies.
Marc Schwartz, global lead, data and analytics for SapientNitro, and Laura Simpson, a McCann "truth scout" in London, have been named as the global leadership team for the new New York-based initiative. Schwartz becomes McCann Worldgroup’s global director of performance analytics; Simpson moves to the U.S. as global IQ director.
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