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LOS ANGELES Interpublic Group’s McCann Worldgroup is setting up a Tag unit near its San Francisco office to handle a newly signed, undisclosed client and contribute to the agency’s Microsoft Xbox account, according to Matt Ross, the president of McCann Worldgroup S.F., who also oversees the agency’s global Microsoft business.
All told, Tag S.F. will initially employ 25 staffers. Though it will assist on Xbox, the business will primarily remain at McCann Worldgroup, Ross said.
Tag S.F.
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