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McCann Worldgroup chief Nick Brien has been stepping up the pace of acquisition since he took over the company more than two years ago. In the latest deal, Worldgroup acquired U.K. digital marketing agency Lakestar Media, which has developed a focus around search engine optimization.
The company, with offices in Manchester and London, was founded five years ago by Demetrious Loizou, currently head of sales. In 2008, chief executive officer Neil McKay joined the company and has helped grow the business—which now employs 50 people.
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