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Greg Smith, the CIO of McCann Worldgroup who founded and was CEO of an affiliated creative technology unit called Split, has left to become global CIO at French market research company Ipsos.
A successor at Worldgroup has not yet been named; earlier this year Split was absorbed into the company's Creative Technology Group which is run by Mark Fallows, who was named Worldgroup's chief technology partner a year ago.
A Worldgroup exec confirmed the change; Smith could not be reached for comment.
Smith created Split in January 2010 to develop global marketing and technology partnerships with agencies and marketers and to produce new product offerings.
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