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NEW YORK The 2008 season may only be just past the half-way mark, but Major League Baseball this week rolls out a McCann Erickson campaign for the post-season starring actor Rick Gonzalez as a baseball blogger.
A series of 20 spots use the tagline “There’s only one October,” which was introduced last year in a campaign featuring actor/comedian Dane Cook.
This year’s effort again focuses on memorable October moments from America’s pastime.
In the latest spots, Gonzalez sits at his desk and writes about these great games and spectacular plays as highlights from the current season and historical images spring to life around him.
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