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McCann-Erickson’s Troy, Mich., office has joined forces with Kolon, Bittker & Desmond, also in Troy, to pitch the $40 million Little Caesars account.
The McCann/KBD tandem was added to the review following the withdrawal of finalist Fallon McElligott, Minneapolis. Mark Goldstein, Fallon president, integrated marketing, said the agency determined it needs to concentrate on work for existing clients.
Cliff Freeman and Partners, New York, resigned the business last month [Adweek, Feb. 23]. The other finalists are Bozell Worldwide’s Southfield, Mich.,
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