McCann Taps Microsoft Planner

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James Lou, a former managing partner and brand planner at Grey in New York, has been named svp and worldwide planning director on Microsoft at McCann-Erickson here.

In the newly created position, Lou will oversee all planning for Microsoft brand advertising and spearhead the computer giant’s enterprise software push. The Microsoft account is worth roughly $350 million.

“The talent they have pulled together here is phenomenal,” Lou said of McCann. “They’ve set up a situation that is perfect if you want to come in as a planner.



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