McCann Sees Brave New World

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Last week’s merger of McCann-Erickson and technology specialist Anderson & Lembke will create the first integrated online and offline agency in the McCann network, agency executives said.
McCann-Erickson/A&L will also be a testing ground. “This unique entity will be an experiment in how integrated strategies need to be evolved,” said Don Dillon, president of McCann-Erickson North America.
In another twist, senior executives at the smaller shop, A&L, will take over the top management and creative roles: A&L’s CEO Nick Bishop assumes that title at the merged shop, while A&L’s executive creative director Adam Kaufman, gets the chief creative post.
“I came to San Francisco because I saw A&L as the [digital] integrated agency of the future,” said Bishop, who joined the shop last January, but is a longtime McCann employee.





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