McCann Seattle Revamping




Account Management Chief Sought to Replace Piper
LOS ANGELES–McCann-Erickson’s Seattle office is looking for an account management director following the recent departure of its second-in-command.
Gail Piper, the agency’s deputy managing director, left the shop about two months ago, according to Jim Walker, the office’s executive vice president, creative/managing director. Piper, a former management supervisor at Goldberg Moser O’Neill in San Francisco, had been in Seattle for less than a year.
“It didn’t work out,” Walker said of Piper’s brief tenure. “[Piper’s departure] was by mutual agreement.”
Piper, 42, could not be reached for comment. Sources said she has returned to San Francisco as an agency consultant.
Walker said he does not plan fill the deputy managing director post, and will instead restructure the management team. “We’ve had quite a few new people arrive over the past year,” he said. “What I need is a director of account management.”
The office’s recent moves to strengthen its management team have included the addition of Ed Cotton as director of account planning and former Rubin Postaer and Associates executive Ken Willner as group account director on its Washington Mutual account. The agency also recently hired Sara Makar as an account director.
Walker said he expects to complete the management restructuring by Labor Day.
Separately, the agency has added agency of record duties for Warn Industries,
a Clackamas, Ore.-based manufacturer and distributor of specialty 4X4 aftermarket products. The shop’s initial project will involve the strategic and creative development of a branding campaign to be introduced this fall. Other recent wins include AOR duties for DoubleUp wakeboards and a creative assignment for the launch of Nescafe Blended Iced Coffee.