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NEW YORK After a lengthy review, Aldi has selected McCann Erickson as its lead agency. The business had been with John & Low in Chicago.
Through November of last year, Aldi spent $16 million on U.S. advertising, per Nielsen Monitor-Plus, up from $3 million in 2007.
McCann’s Manchester, England, office already works for Aldi in the U.K.
The marketer, a unit of one of the world’s largest grocery conglomerates, the Aldi Group of Germany, is aggressively expanding.
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