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JWT has recruited McCann Worldgroup’s Gustavo Martinez to become global president and succeed Bob Jeffrey as CEO.
Martinez, who was president of Europe and Asia at Worldgroup, will join JWT in February, according to the agency. In 2015, he’ll rise to global CEO as Jeffrey shifts to non-executive chairman.
Jeffrey, 60, is among the longest-standing CEOs of a creative agency, having assumed the top job in early 2004. The WPP Group shop’s primary accounts include Ford, Shell and Johnson & Johnson.
Jeffrey’s predecessor, Peter Schweitzer, handpicked Jeffrey to succeed him in late 2003.
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