McCann to Reorganize New Media

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By Laura Rich





NEW YORK–McCann-Erickson Worldwide here is preparing to reorganize its new media resources to





better coordinate its activities on a global basis.





A task force has been examining potential strategies that could help McCann better leverage its new media assets. The group includes Ira Carlin and Art Tauder, both executive vice presidents, worldwide media directors; as well as Larry Weber, president of The Weber Group, a public relations agency acquired by McCann in January.





Weber said the goal of the restructuring is ‘to position (McCann) as a major player in global on-line marketing.’

























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