McCann Rendezvous Intro Includes Direct, Disney

Buick Agency Also Creates GM Web Site Touting All Brands
DETROIT–McCann-Erickson Worldwide here is promoting the 2001 launch of the new Buick Rendezvous luxury sport utility with a direct mail campaign and through General Motors’ relationship with Disney.
Separately, the Troy, Mich., agency has completed a GM-wide Internet project to promote all of the company’s brands, excluding Saab and Saturn, said Garry Neel, executive vice president and managing director of the office. That assignment resulted from a similar Internet marketing program McCann proposed for Buick, for which it is lead agency.
To create the Web site at www.gmtickettoride.com,